Globalisation - Litsedeistvo Following our previous blog, we are considering globalisation as westernisation and colonisation. We can clarify the relationship between globalisation and litsedistvo by taking two case studies. 1) England and Starbucks, and 2) Eritrea and Mining.
1) In England, only recently has Starbucks (a global brand) promoted and sourced its coffee from Fair trade roots. This is a response to an increased awareness and sense of responsibility in the English culture towards third world coffee farms. Therefore, a global corporation has changed its face (litsedeistvo) towards a cultural environment that is concerned with fair trade. However, despite its face changing, Starbuck's goal (to make money) remains the same.
2) Eritrea and mining Mining is a developing industry in Eritrea, previously conducted using manual labour. Western companies have offered technology to assist with the mining process, benefiting Eritrea on a small scale but exploiting them on a large scale. A positive face is offered by the provision of technology which is masking the negative face of exploitation.
Litsedeistvo - Tradicur Changing a face in order to translate and communicate across cultures.
Tradicur - Transcultural Transcultural: trans-cultural. To transcend culture ie. the common ground to which all cultures share a part. If something is transcultural, it translates across cultures because of a common ground or understanding shared by all cultures.
Transcultural - Cosmopolitan Cosmopolitan: A cosmopolitan individual/society through coming into contact with different cultures attains an increased awareness of transcultural common ground shared by all cultures. Hence to be cosmopolitan is to understand the functions of transcultural being: to understand this common ground.
Cosmopolitan - Litsedeistvo Like the link between Litsedeistvo and Tradicur, we change a face in order to translate and communicate across cultures.
IT 'It' is the common ground between cultures. Stay tuned for more about It...
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Globalisation - Litsedeistvo
Following our previous blog, we are considering globalisation as westernisation and colonisation.
We can clarify the relationship between globalisation and litsedistvo by taking two case studies.
1) England and Starbucks, and 2) Eritrea and Mining.
1) In England, only recently has Starbucks (a global brand) promoted and sourced its coffee from Fair trade roots. This is a response to an increased awareness and sense of responsibility in the English culture towards third world coffee farms. Therefore, a global corporation has changed its face (litsedeistvo) towards a cultural environment that is concerned with fair trade. However, despite its face changing, Starbuck's goal (to make money) remains the same.
2) Eritrea and mining
Mining is a developing industry in Eritrea, previously conducted using manual labour. Western companies have offered technology to assist with the mining process, benefiting Eritrea on a small scale but exploiting them on a large scale. A positive face is offered by the provision of technology which is masking the negative face of exploitation.
Litsedeistvo - Tradicur
Changing a face in order to translate and communicate across cultures.
Tradicur - Transcultural
Transcultural: trans-cultural. To transcend culture ie. the common ground to which all cultures share a part.
If something is transcultural, it translates across cultures because of a common ground or understanding shared by all cultures.
Transcultural - Cosmopolitan
Cosmopolitan: A cosmopolitan individual/society through coming into contact with different cultures attains an increased awareness of transcultural common ground shared by all cultures. Hence to be cosmopolitan is to understand the functions of transcultural being: to understand this common ground.
Cosmopolitan - Litsedeistvo
Like the link between Litsedeistvo and Tradicur, we change a face in order to translate and communicate across cultures.
IT
'It' is the common ground between cultures. Stay tuned for more about It...
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